Cookie Policy

What are cookies?

These are tiny files that are stored (some temporarily) when you start browsing most sites. They take up minimal space in the current generation devices, and are used to provide additional utility to the site you are visiting.

This article will detail the cookies on use with this site, The two main types of cookies are :

  • First-party cookies: these are released from the domain you are visiting, so in this website it will originate from
  • Third-party cookies: these are released from an external organisation to the website. An example in use with this site is Google Adsense. I'll explain further below

This is the comprehensive cookie policy for the managing company RainbowAi Limited, which has full ownership of this site and directed by yours truly.

Cookies Functions

  1. Login and authorisation cookies - These are functional cookies, and they are used to provide additional features on this site. They are used for logging in and granting the right (paid) users the right to access paid portions of the newsletter or blog. Cookies are also used in the case of free users, where they are granted access to comment on articles. These are designed for use with our content management system which is
  2. Measurement cookies - These cookies are used to get a better sense and idea of how people are using this site. We use this for improving the user experience, generating future tailored articles and understand our user demographics. These are first-party cookies; and are usually removed when you close your browser.
  3. Advertising cookies - This type of cookies are used to adjust the right advertisements to you as a user. It depends on which links which you click and tells us more information about your browser and how you access this site. These are third-party cookies.

Cookies Duration and Expiry

If you leave a comment on this site, you are required to opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

First-party Cookies

Google Analytics

We use Google Analytics to measure, recognise users and collect information about how they interact with this site. Inforation such as how long you spend on an article and how you navigate can help us improve the overall user experience in the long term. Your personal information such as IP address is not collected. First-party cookies are used here, meaning that they are signed off from this website and not from Google's servers.

Records a particular ID used to come up with data about website usage by the user
Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions

You have the right to opt out of this, or read more about Google Analytics' privacy policies and data safeguarding.

Third-party Cookies

Google Adsense

We use Google Adsense to deliver advertisements. Google may collect or receive information about you to do so. You have the right to opt out, or find out more information about Google's privacy policies.

We strive to adhere to leading industry standards with our digital policies.

Privacy and Electronic Communications (EC Directive) Regulations 2003 - "PECR"

Data Protection Act 2018 (DPA) and the UK General Data Protection Regulation (GDPR)

We are a limited company registered under the Information Commisioner's Office (ICO) UK. They are the UK's regulator for data protection and privacy.

If you are a California resident or reside in the US, cookies use is governed by the California Consumer Privacy Act (CCPA).

There is a popup that comes up when you visit this site. So you have the option to opt-in our opt-out of additional cookies outside of the ones used for basic site functionality (ie. logging in).

Agreeing to the use of cookies will allow enhanced features and feedback information to this site, for future improvement.

For California residents, there is a link (coming soon) to opt-out of cookies.

Opting out of ads personalisation

You can chose to opt-out of receiving personalised advertising by changing your settings at Google's Ads settings. Opting out still means that you will receive adverts but they are general and not personalised. It does not mean that the ads are not targetted, as you may still see ads that are of interest to most other readers of this website. Opting out does mean that the ads that you receive could be less relevant to you.

You can set your own cookie settings with browser or device specific settings.

If you have any concerns, please send an email to support<>at<> or snail mail to The data protection officer, RainbowAi Ltd, Unit 134930, PO Box 7169, Poole, BH15 9EL.

Effective: 12 Feb 2024

Last Updated: 21 Feb 2024